What’s red, white and blue all over? Strawberry ice cream and angel food cake with blueberries! Gluten free, stevia sweetened, reduced fat, sugar and calories.

Lactose-free coconut milk stevia sweetened strawberry ice cream – it’s here! Reduced fat and sugar. Tasty & gorgeous, as we all should be!

Kitchen Sink Cookies – high protein, gluten free, no refined sugar, dairy free, reduced fat, all natural, chewy, chocolatey, nutty…delicious and easy cookies! Don’t run to grocery – you likely already have ingredients on hand in your kitchen!

Indulge late night cravings with a tasty chocolate treat? Don’t feel bad about it! Our Cherry Chocolate Truffles take only minutes to make from only four ingredients – none of which contain refined sugar or dairy!

Outstanding upgrade to asian noodle salad. Low fat. Low carb. Gluten free. No refined sugar. Load up the big bowl with anti-inflammatory antioxidants, metabolism-motivating folate, energy-enhancing iron, and satiety-inducing fiber. So delicious, even kale haters respect this conversion effort.

An all-time favorite fitness funny! Feast on this scene from Couples Retreat. May your yoga instructor never be this encouraging!

A delicious flavorful salad that will brighten any festive spread or BBQ! Inspired by my favorite asian flavors: peanut, sesame, cilantro, sriracha, lime and mint.

Rich, thick creamy pudding with chia seeds that act like tapioca pearls. A speedy, sweet high-protein snack without the sugar and lactose-laden cream fundamental in traditional puddings. Yum!

Cheers to you Mr Giant Taco Salad Inventor. A culinary invention that baffles the human mind, a twelve thousand calorie salad. Is your Taco Salad healthy? Of course it is, it’s a salad isn’t it?

Think you’re doing everything right in the gym? Fight that fitness plateau! Learn how to avoid these common errors that can sabotage your results!

Traveling doesn’t have to equal falling off track with fitness and diet. Learn how to save money, time and your waistline on your next trip.

Our new favorite workout! Fun and fat-burning!

BOSTON BAKESALE raised $250 for ONE FUND BOSTON! Thanks to all who donated! Hope you enjoyed your FITFUEL SQUARES!

Why is sugar added to our food? Consuming more of this hormonally addictive substance, increases appetite, prematurely ages us, browns our tissues, fattens our livers and diminishes oxygen in our blood. Learn how to avoid these catastrophic health effects.

Give this ab routine a try to chisel the ultimate 6-pack by summer. Byron Paidoussi and Whitney Cole for Muscle & Fitness Magazine.

Join us Monday April 28 at Elevation Fitness and try our new healthy, tasty treats. 100% of the proceeds will go to the victims in Boston via THE ONE FUND!

Join us May 11 2013 for a night of drag queen bingo, prizes and fun! Benefitting AIDS/LIFECYCLE fundraising for the fight against HIV/AIDS!

Byron and Whitney featured in AZ Central answering the burning question: Do Squats Help Burn Fat?

Tired, fatigued, headaches, can’t control cravings? You’re probably not drinking enough water for your fitness and health goals. Learn WHY you need to drink more H2O and HOW to get more of this essential fuel in your tank every day.

Is bottled water more pure than free tap water? Find out!

Craving: Why We Can’t Get Enough by client Omar Manejwala, MD hits bookstores in April 2013. Ever had an insatiable craving for sugar, carbs, alcohol, cigarettes, gambling, or even sex? Read this book to learn how to satiate that feeling without giving in.

Read food labels to avoid these harmful additives which can make you sick or worse! BHA, Parabens, Partially Hydrogenated Oil, Sodium Nitrate, Caramel Coloring, Castoreum, Food Dyes and Hydrolyzed Vegetable Protein

The simplest Hot and Sour Shrimp Soup recipe out there, and I’m dang sure it’s the healthiest! Enjoy more protein and fiber with greatly reduced sodium in each bowl!

Enjoy this no sugar added, reduced fat cream cheese icing. Don’t peel and discard the icing on that cupcake – it ain’t bad for you anymore!

Delicious gluten free no sugar added low fat red velvet cupcakes and cream cheese frosting for Valentines or whenever you need a sweet guilt free lift.

How to spot fraud in expensive and common foods we Americans enjoy. Avoid cheap fillers and unsafe practices that can make you sick.

Enjoy this fitness and football fueled Bad Lip Reading Video, featuring the good, the bad and the Harbaughs, setting the stage for the Superbowl on February 3, 2013.

Faux-fried low fat chicken stays succulent inside a delicious coconut coating.

What if guys and girls switched roles at the gym? Watch this funny fitness video!

Moist chewy inside, crispy coconutty outside. You’ll never believe these tasty little macaroons are free of gluten, dairy and refined sugar!